Lancome Ad


Figure 1 Figure 2
These illustrations reach out to a female audience. The colour scheme portrays this with the pinks which is typically a very feminine/ girly colour. Also, it is based around make up which sticks to the stereotype that women should be beautiful and well put together, as it is suggesting buying it for your mother. It states that it is a mother's day gift set which makes it specific to a certain audience; it is targeted at mums to want this gift from their children and for the people needing to get their mum a gift to be inspired and buy it. The use of the words 'LIMITED EDITION' suggest that they need to buy it soon if not they will have missed the opportunity, so this persuades someone to buy the products because they have fear they will miss out and regret it if not.
The name of the brand has been portrayed in a large font, this means it is eye catching and perhaps the first thing your attention will be drawn too when looking at the image. It is very bold and dark in comparison to the illustrations which shows they are putting their stamp on it.
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